Smart online selling ideas for small businesses

Bundle everyday items. Grocery stores do well with a “monthly essentials” bundle; fashion stores with a kurti-and-dupatta set.

Run short, clear offers. A coupon code with a minimum order value is easy to explain in a WhatsApp status and easy for customers to use at checkout.

Lean into local delivery. Show your delivery area and hours on your store — local buyers value speed more than discounts.

Plan for festivals. Onam, Vishu, Diwali and Eid collections, put up a few weeks early with a deal of the day, bring repeat visits.